Marketing fundamentals & digital thinking
Understand audiences, business goals and how digital channels work together.
THE COMPLETE LEARNING MAP
Our Modules. Your practical toolkit.
Explore the 31 core marketing modules, plus communication and creative areas across our extended programs. Choose your path with a mentor — not every program includes every area.
31 core modules6 communication areas10 creative areas
47 learning areas
CORE CURRICULUM
AI & Digital Marketing
The 31-module core: marketing foundations, search, paid campaigns, content, analytics and career preparation.
Your first steps in digital marketing
Explore the work marketers do and map your own learning goals.
Domains, hosting & website basics
Learn how a website is organized and what it needs to go online.
AI tools & practical prompting
Use AI assistants for research and drafts while checking the quality of their output.
Building websites without code
Plan and create website pages with visual tools and a clear purpose.
Keyword research & search intent
Find the questions people ask and connect them to useful website content.
Search engine optimization
Explore on-page, technical and off-page work through practical SEO tasks.
Answer engine optimization
Organize content that answers visitor questions clearly and accurately.
Generative search visibility
Explore how AI-assisted search changes discovery without treating visibility as guaranteed.
Google Business Profile & local discovery
Review accurate business details and local-search opportunities.
Google Search Console in practice
Understand search reports and identify questions worth investigating.
Blogging & useful content
Plan articles around audience needs and build a consistent content approach.
Social media profile optimization
Connect profiles, brand messaging and a practical publishing plan.
YouTube channel planning & marketing
Plan a channel, video topics and a way to review engagement.
Content creation & creator strategy
Develop content ideas, a clear voice and an approach to collaborations.
Facebook & Instagram campaigns
Practice audience selection, ad messaging and campaign planning.
Google Ads & paid search
Connect search intent, advertising copy and a relevant landing page.
Remarketing & retargeting strategy
Understand follow-up audiences and responsible measurement planning.
AI-supported e-commerce marketing
Explore how AI can assist product content and campaign preparation.
Google Tag Manager foundations
Understand tags, events and the role of tracking in a marketing workflow.
Google Analytics 4 & reporting
Read marketing metrics and turn observations into useful questions.
Microsoft Clarity & visitor behavior
Explore heatmaps and behavior insights to review page usability.
Managing an online reputation
Plan responsible responses and consistent brand communication.
Email marketing essentials
Create a useful email sequence with clear messaging and consent in mind.
WhatsApp workflows & automation
Explore inquiry follow-up and communication workflows responsibly.
Graphic editing for marketers
Create and refine basic visuals for everyday content needs.
Video editing for content
Work with simple edits, pacing and captions for marketing content.
Digital business & income models
Compare ways digital skills can support businesses and independent work.
Affiliate marketing foundations
Understand partnerships, disclosures and the work behind recommendations.
Freelancing & agency foundations
Practice understanding a brief, creating a proposal and communicating with clients.
Preparing for internships & career conversations
Organize your projects, improve your resume and prepare for interviews.
EXTENDED PROGRAM LEARNING
Personality & Communication
Six additional areas for professional readiness, included in the relevant extended programs.
Building confidence in speaking
Practice organizing your thoughts and sharing them clearly.
Speaking without a script
Build a structure for short, spontaneous responses.
Communication that connects
Practice listening, clear explanations and constructive conversations.
Professional presence & presentation
Explore how you present yourself in workplace situations.
Interview practice & preparation
Prepare examples from your work and practice answering questions.
Client conversations & workplace skills
Practice asking useful questions and explaining your recommendations.
EXTENDED PROGRAM LEARNING
Creative Media & AI
Ten design and video areas for learners choosing the creative-focused extended paths.
Design foundations & visual thinking
Explore layout, hierarchy, color and visual consistency.
Designing for social media
Create posts that connect a message with a recognizable brand.
Designing advertising creatives
Translate a campaign idea into focused, readable ad visuals.
Content layout & formatting
Structure words and images so the message is easy to follow.
AI-assisted image creation
Explore image prompts, evaluate outputs and review usage rights.
Practical video editing
Develop edits with a clear sequence, pacing and purpose.
Creating video advertisements
Build a short advertising story with a clear next step.
Creating digital avatars
Explore avatar-based content and responsible disclosure.
AI voice workflows
Explore voice generation with consent and usage permissions in mind.
AI-assisted video production
Combine ideas, generated assets and editing into a reviewed video workflow.
Keep the program overview handy.
Download the current brochure, then ask our team for the final syllabus and inclusions for your chosen path.
AWARDS & RECOGNITIONPractical learning.
Practical learning.
Recognized commitment.
Recognition of our commitment to career-focused marketing education at Arena Trainings.
Indian School Awards · Jaipur
Most Trusted Digital Marketing Institute
Global Legacy Awards 2025
Leading Institute for Digital Marketing Skills & Training
CMAI Recognition Ceremony
Recognition for Marketing Education Excellence
LET’S TALK ABOUT YOUR GOALSA free demo. A clearer direction. No pressure.
Which learning path is right for you?
Ask about the course, fees, batch timings and learning options. Our Jaipur team will help you find a starting point.
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